Netflix has increased its subscription prices once again, quietly rolling out new rates across its plans as part of its ongoing platform updates.
The streaming giant has raised the price of its ad-supported plan from $7.99 to $8.99 per month, making it slightly more expensive for budget-conscious users. The standard plan without ads has also jumped by $2, now costing $19.99 monthly, while the premium plan sees a similar increase, rising to $26.99 per month.
The cost of adding extra users outside a household has also changed. Subscribers on the ad-supported plan will now pay $6.99 to add an extra member, while those on ad-free plans will pay $9.99, reflecting an increase from the previous pricing.
According to the company, the adjustments reflect ongoing improvements to its content library and overall viewing experience. These updates were first noticed by Android Authority.
New subscribers began seeing the updated pricing from March 26, while existing users will transition gradually over the coming months. Netflix plans to notify current subscribers at least one month before the new rates take effect on their accounts.
This marks the latest price hike since January 2025. Since then, the company has expanded its platform with new features, including video podcasts, increased livestreaming content, and upcoming improvements to its mobile app and short-form video offerings.
The price increase comes amid broader strategic shifts within the company. Recently, Netflix stepped away from a major acquisition attempt involving Warner Bros. Discovery. After Paramount Skydance presented a competing offer considered more favorable, Netflix chose not to increase its $82.7 billion bid and ultimately exited the deal.
With these latest changes, Netflix continues to balance rising costs with expanded content and platform innovation, even as subscribers face higher monthly fees.
