Elon Musk is finally ending the Twitter.com era. On November 10, X will shut down the old domain, marking the end of a two-year transformation. Anyone who still logs in through Twitter.com will need to adjust soon. Users with hardware security keys must re-enrol their two-factor authentication credentials under x.com or risk losing access. The company announced the update through its X Safety account, calling it the last step in the platform’s migration to its new identity.
Right now, Twitter.com still redirects to x.com, but that redirect will stop in November. Once that happens, Twitter.com will no longer work. X explained that all security keys currently link to the twitter.com domain, so re-enrolling will connect them to x.com and let the company shut down the old site completely. Users who don’t update their credentials by the deadline will be locked out until they re-enrol their keys, choose another 2FA option, or turn off two-factor authentication. The company emphasised that the change isn’t about any security threat, it’s simply part of the domain switch.
This move has been building for more than a year. In July 2023, Musk replaced the blue bird logo with an X, saying the new mark “embodies the imperfections in us all.” By May 2024, Twitter.com had already begun redirecting users to x.com, showing that the transition was nearly complete. Since then, Musk’s team has erased much of what made Twitter familiar. Circles disappeared in late 2023, audio and video calls arrived, and the platform relaxed its content rules to allow adult material by mid-2024. The domain change now seals that transformation, closing the final chapter of the Twitter brand.
Musk continues to shape X into what he calls an “everything app,” blending social networking, communication, and digital payments. But the journey has been rough. Internal figures show that ad revenue dropped by 64% between early 2023 and 2024, and many advertisers have pulled back over looser moderation and adult content. Musk insists he won’t change direction. He calls X a space for “free expression,” where users, not corporations, set the tone.
Still, millions of people around the world, especially across Africa and Asia, haven’t let go of the old name. They still say “Twitter” out of habit. For them, the rebrand feels more like a name swap than a fresh start. Even if Twitter.com disappears on November 10, the word “Twitter” may live on for years in how people talk about the internet.
