Bluesky is expanding beyond social networking with the launch of a new AI-powered tool called Attie, designed to help users build custom feeds and eventually create their own apps, without writing code.
The new product was unveiled at the Atmosphere conference, where Jay Graber, now serving as chief innovation officer, and CTO Paul Frazee introduced the app for the first time. Early access is currently limited to conference attendees, who will test the platform in its beta phase.
Unlike Bluesky’s core social app, Attie operates as a standalone AI assistant. It runs on Anthropic’s Claude model and is built on Bluesky’s decentralized AT Protocol, enabling users to design personalized content feeds through simple, conversational prompts.
Interim CEO Toni Schneider described Attie as a major step forward in making content curation more accessible. Instead of relying on complex tools or coding, users can simply tell the AI what they want to see, and it builds a feed tailored to their preferences.
Because Bluesky operates on an open ecosystem, Attie can tap into user activity across apps built on the same protocol. This allows the assistant to understand interests, recommend posts, and help users refine their feeds in real time.
The long-term vision goes beyond feed creation. Bluesky plans to enable users to “vibe-code” — essentially building their own social apps and tools using AI. For now, Attie focuses on feed creation and discovery, but future updates aim to expand its capabilities significantly.
Bluesky is positioning Attie as a more user-first approach to artificial intelligence. According to Graber, many major platforms currently use AI to maximize engagement and control algorithms. Attie, by contrast, aims to give users direct control over how their content is curated and experienced.
The shift also reflects internal changes at Bluesky. Graber recently stepped back from the CEO role to focus on product development, allowing her to lead innovation efforts like Attie. The company has also secured $100 million in funding, providing several years of financial runway to expand its ecosystem and tackle challenges such as monetization and privacy.
While some investors in the space have ties to crypto, Schneider made it clear that Bluesky has no plans to integrate cryptocurrency into its platform. Instead, the company is exploring more traditional revenue options, including subscriptions and hosting services for communities built on its protocol.
Looking ahead, Bluesky sees its “Atmosphere” ecosystem evolving in a way similar to WordPress, an open, decentralized network where independent apps and services can coexist and grow into a large-scale digital economy.
With Attie, Bluesky is betting on a future where users, not platforms, control their online experience, powered by AI that works for them rather than the other way around.
