Figma acquires Weavy to boost its platform with AI-powered media generation technology

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Figma announced that it has acquired the AI-powered image and video generation startup, Weavy. The company will now operate under a new brand called Figma Weave. Twenty members of the Weavy team will join Figma, though the company didn’t reveal the value of the deal.

Weavy, based in Tel Aviv, started in 2024 and quickly gained attention for its creative AI tools. In June of the same year, it raised $4 million in seed funding from Entrée Capital, with support from Designer Fund, Founder Collective, and Fiverr founder Micha Kaufman.

Figma said Weavy will continue running as a standalone product for now. Eventually, it will become part of the Figma Weave brand, joining the broader Figma ecosystem.

Weavy built a suite of web tools that let users combine different AI models and produce high-quality visuals for product mockups, marketing materials, or brand designs. The platform gives users full creative control, allowing them to tweak lighting, adjust color tones, and even modify angles through simple prompts until they achieve their desired outcome.

A typical creative process on Weavy starts with a prompt on an infinite canvas. The user can view results from several AI models, choose an image, and then add another prompt to generate a video. Different models produce different results, and users can mix and refine these outputs at any stage. Designers can merge multiple prompts and AI models, crafting visuals that reflect their exact vision.

Weavy offers a variety of AI models for users to work with, including Seedance, Sora, and Veo for video creation, and Flux, Ideogram, Nano Banana, and Seedream for images.

Figma CEO Dylan Field praised the Weavy team for creating a tool that balances creativity and control. “This node-based approach gives designers a new level of freedom to explore and refine their work. Outputs can be branched, remixed, and improved—making the process both experimental and precise. The Weavy team has built something powerful yet simple, and it’s a joy to use,” he said.

The acquisition reflects a growing trend in the design world, where AI is reshaping how creators generate visuals and manage workflows. Recently, Perplexity, an AI search company, acquired the team behind Visual Electric, a Sequoia-backed design startup. In April, another AI design company, Krea, secured $83 million in funding from Bain Capital, Andreessen Horowitz (a16z), and Abstract Ventures—showing how fast the AI-driven design space is evolving.

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