Amazon launched Amazon Bazaar on Friday, introducing a new low-cost shopping platform for Asia, Africa, and Latin America. The platform operates separately from the main Amazon shopping app and offers most items for under $10, with some priced as low as $2. The company said the goal is to give shoppers in emerging markets access to affordable products without compromising on convenience.
The Bazaar app is now available on Android and iOS across several countries, including Hong Kong, the Philippines, Taiwan, Kuwait, Qatar, Bahrain, Oman, Peru, Ecuador, Argentina, Costa Rica, the Dominican Republic, Jamaica, and Nigeria. Amazon plans to expand to more markets in the coming months.
Amazon Bazaar shares many similarities with Amazon Haul, a feature the company launched in November last year to compete with fast-rising e-commerce platforms like Shein and Temu. While Haul remains part of Amazon’s main site and app, available in the U.S., U.K., Germany, France, Italy, Spain, Japan, and Australia, Bazaar operates independently in select international regions.
In some countries, Amazon had already used the Bazaar name for its budget-friendly section within the main app. That version still operates in Mexico, Saudi Arabia, the United Arab Emirates, and India. Amazon explained that it uses both “Haul” and “Bazaar” to better align with local cultures and language preferences, even though both offer similar products and experiences.
By creating a dedicated app for affordable products, Amazon is directly challenging low-cost Chinese shopping giants like Temu, Shein, and TikTok Shop. These platforms have gained massive popularity among younger shoppers and users with limited disposable income who are drawn to inexpensive clothing, decor, electronics, and household items.
Amazon Bazaar will feature “hundreds of thousands” of affordable items across categories such as fashion, home goods, and lifestyle. The app’s product listings include familiar Amazon features like customer reviews and star ratings, ensuring buyers can make informed choices.
Shoppers can use their existing Amazon accounts to log in, browse, and make purchases. Payment options include Visa, Mastercard, and American Express. Orders that meet a local minimum purchase requirement qualify for free shipping, while smaller purchases incur a standard delivery fee. Delivery typically takes about two weeks or less, depending on the market.
Customers can return items for free within 15 days of receiving them, and Amazon offers multilingual customer support to assist users. The Bazaar app supports six languages — English, Spanish, French, Portuguese, German, and Traditional Chinese — allowing it to serve a diverse global audience.
To enhance engagement, Amazon Bazaar incorporates interactive features such as lucky draws and special promotions, borrowing from the social shopping styles that made Chinese e-commerce apps so appealing. New customers will also enjoy 50% off their first delivery as an introductory offer.
Through Bazaar, Amazon aims to strengthen its presence in fast-growing markets by appealing to consumers seeking affordable yet reliable online shopping experiences. The move reflects Amazon’s ongoing strategy to stay competitive in the global e-commerce race while reaching a broader audience that values both price and accessibility.
